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Core Concepts

Run

Section titled “Run”

A run is a persisted job that Sleepwalker can show in the Console. Runs can be created from the UI, MCP, API, and CLI when available.

Probe

Section titled “Probe”

An AI Visibility probe is one prompt sent to one supported platform and market for one target entity.

1 prompt x 1 platform x 1 market x 1 target = 1 probe

Quick AI Visibility checks use a convenient prompt/platform preset. Larger runs can define their own prompt and platform mix.

Target

Section titled “Target”

A target is the page, brand, market, language, and prompt set Sleepwalker evaluates.

Action

Section titled “Action”

An action performs one useful piece of Sleepwalker work:

  • Serialize a page.
  • Suggest prompts.
  • Discover trends.
  • Score content.
  • Queue an AI Visibility run.
  • Queue a Content Intelligence run.

Actions are useful when you need one result immediately instead of a full saved report.

Credit

Section titled “Credit”

A Sleepwalker credit is the billing unit.

1 credit = €0.02
minimum top-up = €5.00

Credits are usage units. They are separate from the payment balance handled by Stripe Checkout.