AI Visibility

AI Visibility measures how AI systems answer prompts about a market, brand, product, category, or problem.

Probes

The unit of AI Visibility work is a probe: one prompt sent to one platform and market for one target entity.

prompt + platform + market + target entity = 1 probe

A quick AI Visibility check in the Console is a small preset of probes.

Examples:

• One prompt on Perplexity for Sleepwalker in the US market.
• The same prompt across ChatGPT, Perplexity, Gemini, and Grok.
• 100 prompt samples across 4 platforms.

Runs

A run groups probes together so Sleepwalker can queue, execute, and report on them.

Result Shape

Sleepwalker tracks:

• Successful and failed probes.
• Brand mentions.
• Citation mentions.
• Source URLs.
• Prompt-level responses.
• Platform-level performance.
• Overall run summaries.

Large response bodies are fetched through drilldown tools instead of being returned in one giant payload.

Pricing

1 probe = that model's credits_per_probe (platform defaults range from 1 to 6 credits)

Every model has its own per-probe price (see List visibility models); a run’s cost is the sum of its probes’ prices.

Credits are reserved when the probe is queued. If a probe fails without a usable response or citations, the reserved credit is released.

A run that turns out bigger or more expensive than intended can be cancelled (Cancel visibility run): probes that did not start release their reserved credits, and completed results stay available.

100 prompts x 4 platforms, all default models = 400 credits = €8.00